The Jewel of the Kingdom event was a first-of-its-kind event held in the Kingdom of Saudi Arabia, during which the new Diriyah Gate giga project was inaugurated in the presence of His Majesty, King Salman bin Abdulaziz Al Saud, and His Royal Highness, Crown Prince Mohammed Bin Salman. Diriyah Gate is destined to become one of the Kingdom’s chief cultural and lifestyle tourism destinations with At-Turaif, a UNESCO World Heritage Site, at its heart.
The Jewel of the Kingdom event was an unforgettable experience for all who attended. The event led to more than 4.8 billion PR and social media impressions, but the impact that was more meaningful to us was the fact that we were able to inspire new generations to commit to the Kingdom’s dynamic vision of the future.